Swarovski, one of the world’s leading premier jewellery and accessory brands, has awarded its global media business to Publicis Groupe’s Zenith after a competitive pitch, ending its relationship with Havas Media..

As the global agency of record, Zenith will handle media across Swarovski’s 33 markets. Zenith is tasked with driving synergies across brand and performance while elevating the consumer experience to accelerate business growth for Swarovski.

Gerry Boyle, Chief Media Officer at Publicis Groupe, said: “We are delighted to partner with Swarovski and look forward to working with them in this new chapter of building growth through their amazing brand, and connecting with the next generation of luxury consumers.”

Swarovski launched the competitive review in June with the support of Auditstar, the London-based pitch consultants. Zenith will take over from 1 January.

Swarovski thanks Havas Media for its valued collaboration over the past years to support its growth.

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