Nomad Foods, Europe’s leading frozen food company with brands including Birds Eye, Findus, Iglo, Ledo and Frikom, has awarded its media buying and planning business to Zenith, a part of Publicis Groupe, across the Adriatic region, covering Croatia, Serbia, Bosnia, Slovenia, Montenegro and North Macedonia.
This win builds on Zenith’s seven-year partnership with Nomad Foods. Zenith currently handles all online and offline responsibilities for all 14 of Nomad Foods’ other European markets.
Following a competitive pitch with several local agencies, Zenith was chosen based on the strength of their global and Adriatic teams and on-the-ground expertise, as well as their proposed best-in-class connected way of working.
Christian Lee, Global Managing Director at Zenith, said: “We’re thrilled to expand our long-standing partnership with Nomad Foods. This win is a testament to our high-performing talent, strategic way of working and industry-leading tools.”
Aleksandra Dilevska, CEO Publicis Groupe Croatia & North Macedonia, COO Adriatic said,” Being tasked with the responsibilities by Nomad in the Adriatics is truly exciting for us in the region and a clear demonstration of the value of our Power of One approach. We are so proud to be a part of this important assignment.”
Steve Axe, Chief Marketing Officer at Nomad Foods, said: “Zenith has a deep understanding of our vision for growth, and we look forward to our extended partnership in the Adriatics.”