2015 is not year zero in advertising and marketing terms. We seem to be in an arms race to grab hold of the newest technology platform or social media fad (or 3D printing…) but refuse to accept that consumer behaviour is not changing at the same rate that we are bringing new innovations to the marketing world. Why do we work so hard to forget the marketing lessons of the past, when they are the keys to what will work in an integrated future?
Karl Guard, Head of Strategy at ZenithOptimedia UK, will take to the stage at Advertising Week Europe to discuss marketing examples from as early as 1880 up to 1970 before delivering a sixth-sense-esque twist. He’ll also explain why you shouldn’t be doing any advertising if your own house isn’t in order in the first place, after all, advertising is pointless if your product and brand assets aren’t in optimal order.
Thursday 26th March, 12pm
Newsroom Studio
