Up to a quarter of viewing TV audiences post about programmes on Facebook while they are on air and 80 per cent of TV-related chatter on the social network comes from a mobile device, a report from Facebook shows.
The study from Facebook in partnership with TV analytics company Second Sync, is the first of its kind to pull together a wealth of insights about how users of the social networks interact during TV programmes. The figures represent insights from TV audiences across the UK, US and Australia.
Read the story at 80% of Facebook TV chat comes from mobile while up to a quarter of viewers interact during shows, TV analytics report reveals | The Drum.
