90% of linear TV viewing in the UK was of live, scheduled TV channels during the first half of 2012, according to figures from the Broadcasters’ Audience Research Board (BARB).
According to BARB, non-live, ‘time-shifted’ viewing accounted for 10% of the UK’s TV consumption during January to June 2012. This has increased from 9% in the same period in 2011.
In households that own digital television recorders (51% of households, up from 47% in 2011), average timeshifting represented 15.9% of total viewing. This figure has increased from 14.7% in the same period last year.
See the full story at MediaTel: Newsline: 90% of viewing in the UK is of live TV.
