Right Guard deodorant and Theramed toothpaste will be among the first physical branded items to be found in the ‘Big Brother’ house as part of a product-placement deal.
The product placements, which include got2b styling products and Gliss Shampoo, are part of a wider £2m partnership between the brands’ parent group Henkel and Channel 5.
Henkel’s Schwarzkopf Live Color XXL hair dye is the headline sponsor of ‘Big Brother’, ‘Celebrity Big Brother’ and ‘Big Brother’s Bit on the Side’ and packets of the hair dye will also be available to the housemates.
The branded products will be placed in the bathroom of the ‘Big Brother’ house for the housemates to use and additional supplies will be available in the larder.
Click here for the full article: Henkel secures product placement in Big Brother bathroom – Media news – Media Week.
