Almost 45 years after Tony Elliott launched Time Out, charging a shilling an issue, the grandaddy of listings magazines is set to be reborn as a free title in London with hundreds of thousands copies handed out each week.
Time Out’s flagship London edition, which has a circulation of 55,000 and costs £3.25, is set to join the growing ranks of free titles in the autumn as part of a three-year plan to reinvigorate the magazine.
The title, which began life in 1968 with a print run of 5,000, will boost circulation to 300,000 in the hopes of increasing the amount charged for advertising space to counter the loss of cover-price revenues.
via Time Out goes free: London edition of listings magazine to drop cover price | Media | The Guardian.
