ZenithOptimedia China has appointed Stephen Farquhar as the Managing Director for Zenith China, overseeing Beijing, Shanghai and Guangzhou offices. Stephen will directly report to Steven Chang, CEO of ZenithOptimedia Greater China, effective in October 2012.
Having been with ZenithOptimedia for 9 years, Stephen Farquhar is currently Zenith London Managing Director. He previously held the post of Head of Strategy, where he led the planning development on many successful pitches, including Warner Music, O2, comparethemarket.com, Oxfam and RBS-NatWest. His first stint at Zenith was from 2000-2004, where he was Business Director on the Toyota account.
Stephen Farquhar said:”I’m very excited to be joining such a strong and vibrant agency as Zenith China in easily the most dynamic market in the world. I’m also really pleased to be working with such great talent and hope that we can build even further on some of Zenith’s strong digital and planning skills to turn a great ROI pedigree into a digitally-led Live ROI approach for all our clients.”
Stephen is filled with creative ideas and aspiration to serve clients. He once helped to develop a new method of brand research for Diageo that changed the way they planned and bought their media, and also developed award-winning work for Amex, Kellogg’s and Jaguar during his work in another well-known agency. He also led the creation of Open Planning- a new approach to media planning for Zenith clients.
Steven Chang welcomes Stephen’s joining in Zenith China team, he said, “China needs talents. Stephen has a very strong background in client development with customized strategic planning capability. Along with Zenith’s strong stance in China, I believe he can lead this team to further develop the business and to win more endorsement in the media circle.”
