Twitter will earn more revenue from mobile than Facebook in 2012, according to an estimate from eMarketer.
That’s not entirely a surprise; while Twitter’s core ad products work well in mobile, it’s taken some time for Facebook to figure out how its ads translate to a smaller screen. Facebook just began selling its Sponsored Stories news feed ads for mobile earlier this year and will take home just $72.7 million in mobile ad revenue in 2012 compared to $129.7 million for Twitter.
But Twitter’s bragging rights won’t last long, if they were ever there to begin with. Facebook’s mobile ad machine is expected gain steam in 2013, growing more than 500% in 2013 to $387 million. By 2014, it should be the second-largest seller of mobile advertising to Google.
Click here for the full article: Twitter Earns More Mobile Ad Revenue Than Facebook (But Not For Long) | Digital – Advertising Age.
