We are familiar with the contention that digital pennies cannot compensate for the loss of print pounds. In other words, online advertising revenue will never provide enough to fund traditional newspaper journalism.
A new survey by the Newspaper Association of America (NAA) has produced new evidence to illustrate that fact. It shows that the US industry suffered $798m (£500m) in print ad losses for the first half of 2012 compared to the same period a year ago.
That was offset by a $32m (£20m) gain in digital. So the ratio of losses to gains was 25 to 1.
via More digital advertising gloom – but we must try harder to see the light | Media | guardian.co.uk.
