It seems a foregone conclusion among digital marketers: proposed Do-Not-Track legislation will kill online advertising. How could it not, with restricted access to consumer data, plus regulatory oversight of online ad-tracking efforts?
But thats not the case. Anti-tracking legislation will make online advertising more focused and relevant to consumers. It will set into motion a more innovative and prosperous era of digital marketing, dominated by a healthy respect for consumers wishes about how their data are collected and used, and innovative advertising that meets their needs.
Read the full story at Reality Check: Do Not Track Wont Kill Online Advertising | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.
