Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meeting deadlines and put out fires.
Read to learn more about the NikeFuel Missions game, New York Times’ new bookmarking tool, the growth of time spent with mobile apps versus TV, Axe’s split-screen 3D video advertisement, and more!
1. NikeFuel Missions encourages players to keep moving
Need some motivation get on the right track to a healthy, active living? NikeFuel Missions is a new game that measures your everyday movement and transforms it into “fuel” that helps you get to new levels. Each mission has a time limit and a designated amount of NikeFuel needed to advance in the game. Simply sync the game with your Nike Fuelband or Nike+ app on your mobile device to help monitor your movements, complete missions, and stay on top of your health.
2. New York Time’s launches Compendium for bookmarking news
Ever since Pinterest launched, we’ve begun to see sites adopting similar features for their own content. New York Times has launched a tool called Compendium that allows readers to use quotes, images, and videos from NYT articles to create their own story and share with others. The tool features functions visually like Pinterest, but adopts the idea of Storify to get high-level information across to readers.
3. Time spent with mobile apps continues to grow
Mobile has increasingly become the device of choice for the majority of people. According to analytics pulled from Flurry, consumers spend an average of 127 minutes on mobile apps per day, which is up 35% from 94 minutes last year. Nearly 43% of that time is spent on gaming apps and social networking apps falling second at 26%. eMarketer predicts that by 2016, gamers will represent 67% of mobile phone users and 53% of the population.
4. Axe’s 3D film gives different perspective for each eye
Axe created a 3D video ad promoting their Young/Mature product that allows you follow two different scenarios depending on which eye you are viewing it through. The commercial uses stereoscopic 3D technology that allows you to view either video by simply closing one eye. View the video with your left eye to follow the story of a young woman or use your right eye to follow the mature woman and decide who will end up with the man in the film.
5. Target.com leverages PubMatic to deliver more relevant ads
Target has featured ads from the biggest brands, and now they are looking to leverage PubMatic to help deliver more relevant ads on their site. The private marketplace functions similarly to new initiatives from Amazon and Best Buy that runs ads based on the products you’ve looked at previously on the site. Brands are able to promote these products provided that they are sold by Target. The retailer works directly with media buyers and uses PubMatic’s real-time bidding platform to carry out the buys.
