NEW YORK – Newcast, the branded entertainment division of ZenithOptimedia, announced today that Anthony Azzaro and Kim Iadevaia have joined the team as Directors of Branded Entertainment.
Azzaro and Iadevaia will create and manage the department’s branded entertainment projects, including integrated sponsorships and content development across television, digital, print, events, and other emerging and interactive platforms. Working together with networks, producers, and digital platforms, they will collaborate to bring non-traditional media solutions to ZenithOptimedia clients.
Prior to joining Newcast, Azzaro served as a Producer with Mediavest’s LiquidThread, where he focused on executing branded content for clients including Kraft and Mars for over six years.
Iadevaia is a former Account and Promotions Director with MK Creative/Media/Marketing. Her experience spans marketing, production and ad sales sponsorship, having worked with companies such as Lifetime Television, Gospel Music Channel and WE tv.
“With the growing demand for innovation and integration, we are very excited to welcome Anthony and Kim to Newcast and ZenithOptimedia,” said Susan Joseph Smith, Senior Vice President, Managing Director of Newcast. “Each brings strong expertise in strategic and creative solutions to our clients and our team.”
Launched late last year as part of a global expansion, Newcast is a branded entertainment division focused on the development and activation of non-traditional and cross-platform entertainment marketing solutions.
Reporting to Smith, Azzaro and Iadevaia begin their new positions immediately.
