In its first days on the air, Al Jazeera America’s short commercial window has been dominated by promotions for the network itself and some direct-response ads. There are only a few national brands, including Gillette and ThermoSpas, that have bought time on the new cable news network.
Al Jazeera America has said it is strategically offering a reduced commercial load, with just about six minutes of commercials an hour. This compares with about 15 minutes on competitive networks. CEO Ehab Al Shihabi said the network wanted to keep the focus on unbiased, fact-based journalism and not clutter up the news with advertising.
Read the full story at Al Jazeera America Makes Debut With Few National Advertisers | Media – Advertising Age.
