During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring in that smartphone adoption 142 million U.S. users in June far surpasses that of tablets 69 million U.S. users in June.
Interestingly, on a per user basis, tablets actually drive about 20% more spending on average $57 spending per tablet owner vs. $47 per smartphone owner.
via Tablets Drive About 20% More Average Spending Than Smartphones.
