Online radio is making big gains in audience share, with Pandora leading the way, according to the latest figures from Edison Research and Triton Digital, published in the annual “Infinite Dial” report, based on a national survey of 2,023 people conducted in February.
Currently, 47% of all Americans ages 12 and older — an estimated 124 million people — said they have listened to online radio in the last month, while 36% (94 million people) have listened in the last week. These figures are up from 45% and 33%, respectively, in 2013. The average amount of time spent listening increased from 11 hours, 56 minutes per week in 2013 to 13 hours 19 minutes in 2014.
Read the rest at MediaPost Publications Half Of U.S. Listeners Tune Into Online Radio 03/06/2014.
