Marketing agency PM Digital released a report last week saying social media accounts for 12% of traffic on Beauty brand sites, a higher percentage than in other industries. Our Intelligence Report: Instagram also found Beauty brands were benefiting more from the social media platform by having the fastest-growing and most engaged communities after Watches & Jewelry and Hospitality. Smaller beauty brands with a cult following Lush, Urban Decay, and Essie outperformed established brands in engagement.
Read the rest at Social Media Yields Higher Returns for Beauty Brands | L2’s The Daily.
