Twitter has reported a 110 per cent year-on-year rise in ad revenues taking the total to $664.9m (£397.5m) for 2013, yet the average cost of an ad dropped 67 per cent in 2013 – 18 per cent in the last quarter alone.
Adjusted earnings before interest, taxes, depreciation and amortization rose from $21,164 in 2012 to $75,430 in 2013. Meanwhile mobile devices accounted for over 70 per cent of its entire ad revenue in the year to 31 December 2013, according to the company’s latest annual report.
Read the rest at Twitter’s ad revenue rises but average ad rate falls 67% in 2013 | The Drum.
