British newspapers are continuing to grow their online audiences according to new ABC Multi-Platform figures for March, with the Guardian breaking through 100m ‘unique browsers’ for the first time up 5.1 per cent, Metro down 12.4 per cent which may explain the recent purge of executives at the free title and the Independent up a startling 16 per cent to nearly 37m browsers in the month. Mail Online was up eight per cent to nearly 180m.
All of which raises the question: why do the likes of the Guardian and the Independent continue with full-on print editions which lose money when the future is so clearly online? One answer is habit; another may be that the owners still see the print newspaper as an effective embodiment of the brand.
Read the rest at New figures show UK newspapers thriving online – so why do they keep losing money on print? | MAA.
