A surge in advertising revenue over the fourth quarter has seen Google’s profits jump by 17 per cent versus a year earlier to $3.38bn, after the firm increased its volume of paid clicks by 31 per cent.
Despite this success the average cost-per-click was down 11 per cent, reflecting the higher volume of mobile ads being sold which command lower prices than desktop ads.
Read the rest at Ad revenue surge pushes Google earnings up 17% | The Drum.
