Who’s got the quietest big ad business in tech? It’s probably Amazon, which started modestly six years ago placing product ads on its own sites.
“They were very untargeted, static ads across Amazon.com and IMDb.com,” said Amazon VP Lisa Utzschneider, talking to us in advance of her appearance at Ad Age’s Digital Conference next week.
Six years later, Amazon is charging hard into the brand ad business, selling ads to clients like Lexus and Chrysler, which will probably never sell cars on Amazon.com. Amazon entered the ad business as a way to generate more sales on Amazon sites, but since then they’ve expanded to various Kindles, mobile apps, and off-Amazon through retargeting technology built in-house that can reach Amazon customers around the web segmented by demographics as well as those “in-market” for certain things like electronics.
Read the full story at Amazon: The Quietest Big Ad Business In Tech | Digital – Advertising Age.
