Andrea Di Fonzo has been appointed new Chief Executive Officer of Zenith Italy. In addition, Andrea will also continue in his role as CEO of Blue 449.

Andrea joined Publics Groupe two years ago from WPP, where he had spent 10 years in key leadership roles. Andrea will continue to report to Luca Montani, CEO, Publicis Media Italy. “Zenith has just turned 30 and has been recognised as a Leader in the Forrester Wave ™: Global Media Agencies. This is our starting point. We must support our clients’ growth with a unique strategic vision, supported by marketing consulting, automation, artificial intelligence and data science” says Andrea Di Fonzo.

Luca Cavalli is moving into the newly created role of Head of Business Development & Transformation at Publicis Groupe.

The new unit will push and develop “The Power of One” approach, combining the three areas of focused for the Groupe: creativity, data and business transformation. In his new role, he will be responsible for the development and integration of the different hubs, putting the focus on strategic innovation and product.

“I’m thrilled for the trust the Groupe had put in me,” says Luca Cavalli. “Structured and continuous growth is a priority for our clients. In an industry more and more complex, this means a deep knowledge of consumer experience, constant innovation and integration.”

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