Facebook’s audience is shifting to mobile devices, and fast, but the company sent the message that their ads will also make the jump, or they will once marketers take notice.
In Facebook’s first quarterly report card, the company said more than half of the 955 million people who log into Facebook every month are now also doing so on mobile phones, a platform that Facebook was late in embracing and on which it only recently began placing advertising.
Overall ad impressions in the U.S. declined 2% from last year due to the shift from desktop PCs, where Facebook can show lots of its “marketplace” ads, to mobile, which has much more limited real estate.
But CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg seemed intent on sending the message that social ads in users’ news feeds (currently the sole mobile ad product) are the answer to the problem and not merely an early stab at solving it. (They were first announced in late February but were initially only available as part of expensive premium packages.)
Read the rest at As Users Go Mobile, Facebook Says Ads Will Go With Them | Digital – Advertising Age.
