Video ad and post replays on Facebook are up 785 per cent year-over-year (YoY), research from Adobe has found, not long after Facebook’s auto-play ads officially launched.
Adobe’s Social Media Intelligence Report discovered that while revenue per visit (RPV) coming from Facebook grew by two per cent quarter-over-quarter (QoQ), RPV from Twitter and Tumblr declined by 23 per cent and 36 per cent.
“Social media continued to grow even after a strong holiday quarter and the seasonal slowdown expected in Q1,” said Tamara Gaffney, principal analyst, Adobe Digital Index. “Marketers are learning how to best reach their audiences across different social media channels and companies like Facebook are making changes to their algorithms and adding functionalities like auto-play of videos, which impact brands and users and how they engage with content.”
Read the rest at Videos lead to 25% more engagement on Facebook, Adobe finds, while Fridays are the best for post impressions | The Drum.
