The Daily Telegraph and Daily Mirror are experimenting with technology that turns online photographs into adverts, reports the Financial Times. It’s an e-commerce system developed by a Finnish company, Kiosked.
When people visit pages on the papers’ websites, the technology scans the content and works out the most relevant advertisements to display. Then it overlays images of products that readers may wish to buy on the pictures.
Read the rest at Newspaper publishers use e-commerce technology on website photos | Media | theguardian.com.
