At this week’s Mobile & Tablet Breakfast and Lunch events, L2 Research Lead Colin Gilbert and L2 Founder and CEO Scott Galloway presented insights about how mobile and tablet users shop on their devices. Surprisingly, making a purchase was ranked close to the bottom of the list of what shoppers prefer to do on mobile. Most (76%) used the device primarily to find nearby stores, followed by checking prices (66%). Only 37% liked to use the device for payment.
