For 2013, the average online video ad was about double the price of a national TV commercial  — and in some cases even more than that for targeted online video.

Ed Papazian, president of Media Dynamics, a consulting/publishing company, estimates that in 2013 an average online video ad — for all lengths of ads — was priced at around $20 to $23 for the cost per thousand viewers (CPM).

Read the full story at MediaPost Publications Online Video Ads Out-Price TV Spots 04/22/2014.

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