Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns.
Brands will now be able to advertise when the broadcaster’s 4oD player is paused (Ad Pause), offer viewers the chance to see longer versions of commercials (Ad Extend) and find out more information about products and services (Ad Link).
Channel 4 is also planning to offer brands the ability to combine any of its enhanced video ad formats to create bespoke solutions for advertisers or campaigns (Ad Mix).
Click here for the full article: Channel 4 unveils four new digital ad formats – Brand Republic News.
