Coca-Cola is in discussions to invest about $10 million in Spotify, the subscription music-streaming service, according to Bloomberg News, citing two people with knowledge of the discussions.
An agreement isn’t assured, said one of the people, who sought anonymity because the talks are private. But an agreement may be reached in the next few weeks, Sky News reported yesterday, citing people close to the beverage company.
via Coca-Cola May Be Seeking Investment in Spotify | Digital – Advertising Age.
