Consumers are seven per cent more likely to click on a display ad during the weekend while online advertising is around 12 per cent lower over the weekend than during the week.
The research from Adform’s latest Quarterly Media Barometer found that brands increased their real-time bidding (RTB) ad spend by 92 per cent through the summer; while consumers spent longer engaging with ads.
Read the rest at Consumers 7% more likely to click on a display ad during the weekend | The Drum.
