Global beauty leader Coty has appointed ZenithOptimedia Group, part of Publicis Groupe, as agency of record to manage its global media communications business, particularly for Print and TV.
The win sees the Publicis Groupe media network retain the business in Germany and Austria, and extend its 10 year relationship with Coty by taking on a further 13 markets around the world. The global contract covers three regions – North America, Western Europe and Central and Eastern Europe – and includes Coty’s key markets, notably, US, UK and Germany.
ZenithOptimedia Group was awarded the business following a four-way global pitch. A dedicated team, comprising specialists from across the ZenithOptimedia Group, will now be created to manage the business. This team will lead global strategy for Coty and will manage all of its offline media. ZenithOptimedia will manage digital communications in partnership with Coty’s other agencies.
ZenithOptimedia Group will take media responsibility for all of Coty’s power brands, which include: adidas, Calvin Klein, Chloé, Davidoff, Marc Jacobs, OPI, Playboy, Rimmel and Sally Hansen.
The contract will take effect from 1 July and will see ZenithOptimedia Group lead a digital transformation programme for Coty as the company seeks to maximise the opportunities presented by digital platforms and new technologies.
“Selecting a global agency partner is in line with our global efficiency strategy and another step towards our plan to reinvest in our power brands. We were really impressed by the spirit and enthusiasm of ZenithOptimedia. They showed strength across all media capabilities – particularly in data analytics – and demonstrated a truly integrated and transparent approach to media communications.” said Bart Becht, Chairman and Interim CEO, Coty.
“We are absolutely delighted to be able to expand our long-standing relationship with Coty. They are a leading company in fragrances, cosmetics and skin & body care, and we are really excited at the prospect of helping them move to the next level in their marketing and communications. This win is testament to our Live ROI! approach and our truly integrated way of working,” said Adrian Sayliss, COO, Worldwide, ZenithOptimedia.
