Say goodbye to phrases like “on the Internet, no one knows you’re a dog.” In an information age where many people have realized Google is a treasure trove for beauty tips, ad platforms have now caught up with users, including one company in particular called GumGum. If you’re a dark-haired young woman and have been seeing a lot of ads for Ombre hair color products around the internet lately, that’s GumGum at work, pulling information not from Facebook photos or anything invasive but from voluntary text clues like status updates and internet searches. The inventively targeted ads are appearing across more than 1,000 news and entertainment websites, including Tribune Co. news websites, the New York Times, and TMZ.
Read the full story at Digital Ads Can Target You Based On Hair Color – PSFK.
