Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Check out Google Maps cool labyrinth web game, Absolut Vodka’s augmented reality street art, how Stride gum created the world’s longest banner ad, and more!
1. Learn About Google Maps With Their New Cube Game
Don’t you remember playing with those little maze toys where you had to tilt it around to get the small marble in the hole? Well, Google has created a digital version on the labyrinth game that lets you tilt around a cube to help you navigate to your destination. In the end, the game will let you know what you time was and tell you a random fact about Google Maps. The entire concept is a very innovative way to engage and teach users about a platform.
2. Absolut’s Augmented Reality Concept Reel
If you’re looking for a potentially cool campaign, you have to check out this concept reel for Absolut that lets you take street art to a new level. They took Google Maps and fused it into another app that allows you create digital street art anywhere you go. The designs can be shared on Facebook and you will be able to purchase a bottle of Absolut designed with your street art.
3. Stride Gum Creates the World’s Longest Banner Ad
Stride prides itself on being the ridiculously long lasting gum so what better way than to create a ridiculously long banner ad to really prove a point? Stride created a banner ad that challenged people to hold their mouse cursor over a target for as long as possible for a chance to win $500. Random obstacles get in the way, but one lucky winner was able to keep their cursor over the target for over 46 minutes! Now that’s a ridiculously long time!
4. Subscription Commerce Takes to the Skies with Surf Air
If you’re a frequent flyer, this new monthly subscription service may be for you. Surf Air is giving customers an all-you-can-fly private airline membership to those that pay a monthly fee. Customers are able to reserve up to 6 flights and go to their local airport to catch a plane. While the site is still in beta, users are able to sign up for their waiting list if they are interested.
5. Foursquare Planning to Offer Personalized Coupons
Foursquare is planning to launch a redesign to their app in July with a new feature that will allows stores to offer personalized local offers. Stores will have to buy special placements of their ads and users will be able to redeem the coupon upon checking in to the venue. This new feature is in effort to help create some revenue for the location-based service. It’ll be interesting to see how it will work, so we will keep an eye on this feature in the next couple of months.
