Corporate reputation accounts for 33% of the FTSE 100′s combined market value, an increase of 9% over 2011. Shell, Diageo and Unilever head the table with combined reputations worth £118bn.
London, March 2012 – The 2012 Reputation Dividend Report, the proprietary annual analysis that attributes a financial value to corporate reputation is published this month.
Read the rest at International media, marketing and advertising insight from Ebiquity » Echo Research – The Reputation Dividend Report.
