Zenith has new leader for its business in China, following the cross-group promotion of Ellen To to the role of CEO, Zenith China.

Ellen joined Starcom MediaVest in 2007, working her way up to the role of Managing Director, Starcom Guangzhou. Her focus has been on building strong partnerships with existing and new local clients based out of South China, while transforming our business from traditional to integrated media planning.

In her 10 years with our company, Ellen and her team have been responsible for winning many new local clients, including 999. Liby, Zhujiang Beer, C’estBon, Tencent MIG and Ping An Bank. Ellen has built strong relationships through an approach focused on delivering business results and growth for these clients.

Reporting to Bertilla Teo, CEO, Publicis Media Greater China,Ellen will be responsible for leading senior relationships with all major Zenith clients across China, and driving business growth through new business and diversified revenue streams. She will also work closely with the Zenith Global Leadership Team to help deliver against the network’s new vision and to embed its ROI+ approach in China.

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