the challenge for Facebook, along with other companies like Google that got their start on the Web, is figuring the best way to serve ads to mobile users without cluttering up their small screens and driving them away in frustration. For now, mobile ads bring in less money than standard Web ads, so the shift to mobile threatens to undermine Facebook’s revenue. Facebook’s executives say the company is diving deep into mobile, starting with new versions of its apps for the iPhone and iPad, which it released Thursday. Users had complained that the apps were sluggish; more than half of those who rated Facebook’s iPhone app in the Apple App Store gave it one star out of five. The new apps are faster because they were rewritten in the native programming language of Apple’s devices, replacing most of the Web-based technology used in previous versions.
Read the full story at Facebook’s Challenge – Making Money in Mobile World – NYTimes.com.
