Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn’t exist six quarters ago.
In its third quarter earnings, Facebook reported that 48% of users on a given day are only accessing it from mobile, and advertising spend has shifted to mirror this, with nearly $890 million being generated in the period from Facebook’s mobile app install ads and engagement ads.
Read the full story at Facebook’s mobile ads now generate half of all revenues – Brand Republic News.
