Although magazine publishers have embraced mobile platforms, particularly the iPad, the web is still not all that important, executives at Conde Nast and Meredith Corp. indicated on stage at a paidContent conference in New York Wednesday.
“We see websites as gateway into the brand,” said Bob Sauberg, president of Conde Nast. Liz Schimel, evp and chief digital officer at Meredith, echoed his statement, calling websites “entry points” through which visitors can discover publishers’ other — namely, paid — products.
The statements suggest that neither company is interested in erecting paywalls around their magazine websites. Apparently, neither thinks the web will ever become a significant revenue stream, despite the proliferation of profitable, web-based media companies over the past decade (The Huffington Post, Gawker Media, etc.)
Click here for the full article: For Some Magazine Publishers, Web Still Isn’t That Important.
