Today, we released our 2013 Digital IQ Index®: Auto study. Much has happened since our last installment of this report was published three years ago, including a significant demand shift in the U.S. from larger luxury vehicles to smaller, energy-efficient models, a reputational rebound for the Detroit “Big 3,” and an explosion in digital opportunities for these brands to better cater to younger, more digitally-native car buyers…
The top-ranked Auto brand and the only digital ‘Genius’ in the 2013 report is Ford, whose digital portfolio performed the best against our methodology that looks at more than 675 data points across Site, Digital Marketing, Social Media and Mobile efforts.
Read the rest at L2: A Think Tank for Digital Innovation » Ford Earns No. 1 Ranking in 2013 Digital IQ Index®: Auto Report.
