By Gian Fulgoni
Last month I had the pleasure of speaking at an event in Minneapolis organized by the Hospitality Sales & Marketing Association International (HSMAI), an organization committed to growing business for hotels and their partners, about the impact mobile devices are having on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. I thought I would share a few of the key insights from my talk in the hopes of highlighting some pathways to success amidst the backdrop of a fast-moving and disruptive environment.
Read the whole article at Get Mobile – Now! – comScore, Inc.
