After five years of trying to force the TV world to “go Google”, the search company has abandoned its scheme to trade broadcast ads in the same way as it does online banner ads.
In a victory for the traditional media establishment against a digital insurgent, Google quietly announced in a blogpost on Thursday evening that it would close its TV Ads in Adwords product later this year.
Read the full story at Google abandons TV ad ambitions – FT.com.
