Hangouts is Google+’s free online video conferencing service. A normal Hangouts session can be made available to a maximum of 10 individuals. With Hangouts On Air, the session is broadcast globally to an unlimited number of viewers.
So far, this feature has been used by President Barack Obama to broadcast an interview session with selected US citizens, by musicians and by brands including Toyota and McDonald’s Japan.
Toyota broadcast a Hangout session between Australian car-bloggers and its chief engineer, Tetsuya Tada, while McDonald’s Japan launched a new burger by broadcasting a tasting session via Hangouts.
Click here for the full article: Google+ launches Hangouts On Air globally – News – Digital – Campaign Asia-Pacific.
