Google, the dominant player in search, online display and mobile advertising, is finding a trickle of revenue elsewhere.
Long criticized as a one-trick pony, Google is learning some new tricks that don’t include search or selling ads to Madison Avenue. Advertising used to regularly account for more than 96% of Google’s total sales, but that has been slipping over the last year and in the latest period its down to 91% or $12.5 billion of Google’s $13.8 billion revenue, which was up 19% year-over-year. That doesn’t include its struggling Motorola Mobility mobile phone business.
Read the rest at Google’s Non-Ad Revenue Growth Outpaces Ad Biz | Digital – Advertising Age.
