Google has been granted a patent for eye-tracking technology that could one day allow for a pay-per-gaze model of advertising in the real world and online.
The Google Glass-like device registers when individuals look at an advert before charging the relevant company, according to the patent.
The product could even detect the “inferred emotional state” of the individual by measuring their pupil dilation.
Read the rest at Google’s pay-per-gaze patent could allow advertisers to know how a consumer emotionally responds to ads | The Drum.
