Zenith US announces the addition of Kathleen Dundas as President, Data Strategy in a play to further strengthen data capabilities across practices.
In this new role, Kathleen will focus on connecting Mar-tech, Strategy, and Measurement to build smarter, more comprehensive data solutions for clients. Dundas will be charged with advancing data strategies that further unlock Zenith’s ROI+ proposition
“Kathleen brings with her incredible client experience and data acumen that instils confidence and drives business results,” stated Sean Reardon, CEO, Zenith, MRY, Moxie. “I look forward to working with her as we look to accelerate our data and technology solutions to continue to build better brand experiences for our clients. And, no one in the industry is better poised to do this than Kathleen.”
Dundas will also hone in on organizing systems and training teams to deliver smarter plans across Zenith, MRY and Moxie. Kathleen will also work closely with Publicis Media’s Data Sciences practice.
Kathleen brings with her incredible client experience and data acumen that instils confidence and drives business results”
Commenting on her role, Kathleen stated, “Zenith is an agency that is well known for rigor and accountability. It’s about real substance, supreme delivery and trust, which are the most impressive things for me. I can’t wait to get creative, blending vision and strategy with the highly technical.”
Kathleen joins Zenith from her role at Neustar as the Vice President of Global Agency Partnerships where she led their global agency relationships, innovation and thought leadership. Prior to Neustar she served as AOL’s Global Head of Agency for Omnicom as well as Executive Vice President, Managing Director at Starcom MediaVest Group where she worked on Microsoft, Mondelez, and Procter and Gamble in her 12-year tenure.