Rising Markets Spotlight – Angola
In recent years Angola’s economy has been one of the fastest growing in the world, fuelling rapid growth in advertising. We estimate that the advertising market in Angola currently amounts to...
Read moreNew Perspectives: Learnings for advertisers from the 2018 earning season
As the 2018 earnings season for the digital giants – Facebook, Apple, Amazon, Netflix and Google – ends, we take a closer look at the evolution of their performance and assess...
Read moreNew Perspectives: Top Trends From The Showfloor
CES is about showcasing the latest tech innovations, which doesn’t always correlate well with what people want. Yet this year the key gadgets seemed more aligned to the current zeitgeist. Digital...
Read moreIn focus: Financial services cont.
Marketing imperatives Identify your customers’ different expectations on different social media channels, and shape your communications to fit Monitor conversations about your brand and respond to problems in real time Prioritise improving the overall customer experience...
Read moreFinding the right e-commerce partnerships
Marketing imperatives Identify how your customers navigate between their devices Evaluate the experiences each retailer provides on different devices Understand each retailer’s CRM programme and personalisation options Check retailers’ page speeds Analyse the checkout...
Read moreSearch and social to drive 67% of adspend growth by 2020
Search is benefiting from the application of artificial intelligence techniques and integration with commerce, while social platforms are starting to compete directly with television broadcasters for video adspend. We predict that...
Read moreRetailers embrace the search experience
Retailers are making greater use of search than ever, using powerful shopping listings to drive sales directly, but also to focus on capturing customers in the awareness phase. Snapchat’s new partnership...
Read moreUnlock programmatic value with the right supply partners
As programmatic trading has evolved, it has become less clear where revenues are flowing, what fees are being imposed and how auctions are being conducted. Supply path optimisation enables programmatic buyers to...
Read moreContent marketing in 2019
Brands need to evolve their content strategy to keep pace with the constant shifts in content sourcing, viewing and sharing habits. We have identified eight key trends in content marketing that brands need...
Read moreIn focus: Financial services
As established financial services brands face new competition from fintech start-ups, they are focusing on crafting emotional brand stories tailored for different audiences, and reaching them where they are most receptive. The global...
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