Instagram is seeking to grab a slice of the estimated $9.52bn which advertisers will pump into the likes of LinkedIn, Twitter and Facebook this year by launching an ad platform of its own.

The move will see Instagram, now owned by Facebook, begin to place ads in the photo streams of US users but it insists users will continue to retain ownership of their snaps.

Read the full story at Instagram to begin hosting adverts in the US | The Drum.

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