According to a recent study, Instagram isn’t just for rich kids. Not anymore, anyway. Social analytics firm Simply Measured revealed this week that the social platform has also become home to the brands that hope to sell to the wealthy set. In fact, 40 percent of the world’s most popular 100 brands are now active on the photo-sharing network. Among them, a plethora of the highest-end luxury labels like Burberry, Gucci, Tiffany & Co., Armani, Audi, and Hermès. How luxury brands engage with their audiences on Instagram varies from sharing new products to releasing campaign photos to introducing interactive promotions.
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