A pop routine inspired by water filters?Why not!It might seem like a stretch outside of Asia, but the gimmick doesn’t raise eyebrows for those familiar with the Korean Wave. South Korea’s stylish entertainment industry, driven by pop music and TV dramas, not only amuses but also serves as a potent and willing vehicle for marketing messages.
Read the full story at Marketing’s Next Wave: The Korean Pop Star | Global News – Advertising Age.
