Digital creative agency Moxie will tell delegates at Cannes Lions how collaboration between brands and artists is driving music creation and brand storytelling. Part of special music day at Cannes Lions on Friday 20th June, Moxie’s Forum is entitled: Bands, Brands and Fans.

The Forum will look how the advertising business is going through a revolution, driven by consumers and their appetite for on-demand content and culture.

Supercharged by smartphone adoption, music is at the forefront of this content movement. Smart marketers are now working with the new generation of artists to provide rich music content that drives brand storytelling. 

Anthony Reeves, Chief Creative Officer, Moxie will explain how tapping into music and other popular culture gives marketers the ability to tell new brand stories and to develop long-lasting relationships with consumers.

All Saints’ Head of Music Michael Gross will explain how the highstreet fashion brands has driven engagement with its consumers through music content.  And, music star and YouTube sensation Chester See will then talk about how brand partnerships have been key to his success. He will share with delegates some of the ways he has worked with brands to delight and increase his fan base.

The Forum will end with a discussion about how brands and artists can best work together in order to innovate in music content creation and distribution. 

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